117 Tire Dealers Across The Country Used A Simple Sales Tool WE Developed To Generate A 29-PERCENT Increase In Road Hazard Sales

EVEN MORE ASTOUNDING, IT’S ABSOLUTELY FREE – FOR YOU AND YOUR CUSTOMER

The Full-Value Plus Guarantee™ is a tool, a promise, a guarantee from you to your customer that makes the sale of the Road Hazard Program better than risk-free. And you can use the enclosed vouchers STARTING RIGHT NOW!

How does it work?
By providing your customer with a Full-Value Plus Guarantee™ voucher, you are giving them a written guarantee that if they purchase the Road Hazard Program, and don’t have a road hazard claim, they can receive 110% of the road hazard purchase price back as a credit against their next purchase of tires and road hazard coverage that they buy from you.

Why does it work?
There is a certain kind of customer that is just plain reluctant to purchase a road hazard program. Some are skeptical. Others are hard-nosed. Many are simply cost-conscious, or they’ve never had the frustrating experience of stripping their hard-earned cash right out of their pocket to replace a tire that was destroyed by some freak road hazard. It works because your hesitant customer gets full road hazard coverage and guaranteed value if they don’t use it. You get the immediate sale and profi t from a customer who wasn’t going to buy, and you get the repeat sale of the tires some time in the future at a marginal discount.

So, wait a minute… Why would I give up any of my profi t like that?
You can’t give up something you never had. This program is to get the customer to buy when they otherwise weren’t going to buy the Road Hazard. It leaves them completely unprotected, and you without any tie back to them.

So how many will redeem the voucher, and what will it cost me if they come back?
One of our dealers reports that about 1 in 22 customers will ask for the credit after approximately 3.5 years. That means for every $165 of road hazard profi t he took in, he only credited $15 back to a customer… who then spent another $135 to replace his tire, and $13.50 for the new road hazard coverage.

But let’s pretend that 1 in 2 customers comes back for the credit (wildly unlikely) - How might that affect you? You took in $16 in profi t, and credited back $15… but you continue to have the tire sale from that customer, their road hazard business, full profi t on your disposal, mounting, balance, and valve stem, and their other service business (or at least you should)… all for less than the cost of a 10%-off coupon… and no coupon is that powerful. Don’t forget, you aren’t giving a refund, you are providing a credit against another tire and road hazard sale and other services you can provide at the time of sale.

How much does it cost to use the Full-Value Plus Guarantee™ Program?
As long as you are an active customer of Sonsio, participation is FREE. Double-sided posters are $8.95 (we highly recommend the poster… just call the number below). The actual vouchers with the terms and conditions are FREE with your ongoing road hazard orders. From now on, they will come automatically with each order. If you need a shipment between stamp orders, you may order the vouchers or the poster separately with a modest shipping and handling fee.

Still have questions?
Simply call your trained Account Specialist at 1-866-365-9230,
who can give you answers, and explain how this program will work for you.

For more information, fill out the form to the right.